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What does Taylor Swift have to do with US Open ?
In 2002 a young girl from Pennsylvania sang "America the Beautiful" on the stage of Arthur Ashe Stadium at the US Open. Neither she nor the world could have predicted the destiny that awaited her. The US Open's entertainment director sent the her demo tapes to Daniel Dymitrow who had helped manage Brtiney Spears. Realizing the girl has something special, he became her manager in 2003. The rest is history. (Full story was featured in Economist, July 27 edition).
In just 11 days, New York City, will transform into "TENNISSPHERE". It's a time when tennis fans unite, good times are celebrated and city pulses with the energy of the sport.
The Fan Week, which is completely free to all, is the perfect way to immerse in the spirit of the US Open. It starts already next week and is full of events, entertainment and qualifying games.
US Open Togetherness:
To kick it off, we are bringing together fans who want to watch the Qualifiers and enjoy the US Open grounds. Afterward, we'll head to Flushing for some authentic food and more tennis friending. Take a day off from work and join us for US Open Togetherness. We have a WhatsApp Group.
Anna
Founder and CEO of AD-IN
[email protected]
www.ad-in.me
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