Last year, we noticed tennis fans heading to Fan Week solo or with a friend, missing out on deeper connections. So we created a simple WhatsApp group and advertised it on our channels. Within two days, 100 people requested to join.
The experiment exceeded our expectations. Our members connected over courtside conversations, shared insider tips, and formed lasting friendships. They also helped each other navigate the overwhelming schedule - sharing which courts to attend, where fun was happening, and offering insider tips in real-time.
This year, it's become a tradition. People organize drinks during the US Open, plan a Taste of Tennis after-party together, and so much more.
Fan Week with AD-IN—where you're never alone, always connected. Going alone doesn't mean being alone.
AD-IN US Open Whatsapp Group
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